09/06/12 Half of the men and a third of the women in the U.S. are expected to be diagnosed with cancer in their lifetimes, and almost eight million people worldwide die from cancer each year. On September 7th, faces from around the country will come together along with the major TV networks and celebrities to remember those we have lost to cancer and to celebrate those who are still with us on Stand Up To Cancer (SU2C) Day. When asked to be a part of the broadcast, I was more than happy to record a short segment that shared the Kanzius Cancer Research Foundation’s ultimate dream of “a better way” with the SU2C community. All four major networks in Erie have offered to air our story.
For those of us who see and work with the faces of cancer every day, it is a constant reminder of why we are working towards alternative treatments. Because of our continuous contact, we tend to forget there are those rare, few in existence, who are unfamiliar with the disease and it’s never ending strain. Stand Up To Cancer brings together faces of the entertainment industry to help educate and raise awareness. People are encouraged by these famous faces – including George Clooney, Katie Couric, Robin Roberts, and Meryl Streep – to learn more and to donate money to cancer research.
On this day, people come together to share stories of how cancer has touched and changed their lives, bringing an even more vivid reality to the fact that alternative treatments are essential. On September 7th, people who are not aware of the possibility of new and innovative treatments have the possibility of understanding “a better way” exists. Spreading awareness, not just of the Kanzius method, but of alternative cancer treatments, makes Stand Up to Cancer Day one of the biggest days of the cancer community.
Years of cancer research have driven numerous scientific breakthroughs. These breakthroughs when paired with today’s technology enormously increase the potential of new transformative treatments. This realization founded SU2C. It is this same belief, coupled with personal experience, that inspired John Kanzius to create the Kanzius Noninvasive Radiowave Cancer Treatment. This belief is why the Kanzius Foundation is proud to be part of Stand Up To Cancer Day and spread the mission of transformative cancer research.
Even though we do not benefit directly from the money raised on the Stand Up to Cancer broadcast, the awareness helps our cause tremendously. Not all of our funding comes from government grants; in fact most of it comes from people just like you. We depend on donors to help the Kanzius Foundation move research toward an FDA approval for human trials. Recently, Gene Healy wrote a piece for USA Today where he wrote “common sense dictates that if we’re going to spend tax dollars on scientific research, it’s better spent where it can benefit human beings. We spend over three times as much on interplanetary “bridges to nowhere” than on cancer research.” Mr. Healy was speaking of NASA’s Curiosity Rover, which successfully landed on Mars just a few weeks ago. At 2.5 billion dollars, the project is one of NASA’s most costly to date.
While I, along with many other Americans, am enthusiastic about the success of the project and what the rover will find, I have to give Mr. Healy’s argument credit. At this crucial point in human history, as SU2C points out, technology and scientific breakthroughs have the chance to alter the cancer story for current and future patients.
As we all come together on September 7th, it is a time to remind the world that we can change cancer treatment.
MARK A. NEIDIG SR. is executive director of the Kanzius Cancer Research Foundation (MNeidig@Kanzius.org).