I love a good movie! Recently, I had the opportunity to see “Jobs,” the new release about Apple founder and technology guru, Steve Jobs. As is the case with many Hollywood productions, truth is intertwined with fiction to create a meaningful experience. However, verbatim quotes from Mr. Jobs are inevitably authentic and often quite profound. One in particular grabbed my attention and caused me to walk out of the theater speechless: “The ones who are crazy enough to think that they can change the world, are the ones who do.”
Quotes are often part of an individual’s legacy. What a person accomplished in their lifetime, complimented by what they said, molds generations to come. It reminds me of another “crazy” quote – one by John Kanzius: “there has to be a better way.” For years, many believed, and unfortunately still do, that there is only one way to treat cancer – a way that involves chemotherapy and harmful side effects. That belief was shattered when John decided to “change the world” of cancer treatment by envisioning the Kanzius Noninvasive Radiowave Cancer Treatment.
Steve Jobs and John Kanzius are not the only “crazy ones” who aimed to change the world. The power of “thinking big” can be seen throughout our civilization’s history. Almost every groundbreaking discovery or event we know of today can be attributed to a couple of crazy individuals who decided to think outside the box.
Before 1903, any sort of air travel was unheard of. The idea of having a human travel through the air in a navigated device was only a reality in science fiction books. However, Wilbur and Orville Wright dreamed big and decided that they wanted to fly. After years of trial and error and endless determination, the Wright brothers turned a crazy idea into reality and took their first flight on December 17, 1903, changing our civilization’s idea of aviation forever.
Before 1969, putting a man on the moon sounded like a crazy idea. While most people met the idea of space travel with total disbelief and laughter, President John F. Kennedy, NASA Administrator James Webb and astronaut Neil Armstrong thought it could be done. These “crazy” individuals dared to challenge common logic and it resulted in the most revolutionary feat in space travel to date. On July 20, 1969, millions of Americans watched the impossible happen as Neil Armstrong took the most remarkable steps in history and planted our nation’s flag on the moon.
Ten years ago, people might have called John crazy for believing in the possibility of treating cancer with small pieces of metal and radiowaves; add to that a goal to develop a treatment with NO side effects. Today, thanks to John’s determination and the power of “thinking big”, the Kanzius Cancer Research Foundation has taken massive steps towards making a side effect-free treatment a reality.
I believe John Kanzius was on to something! And I am just crazy enough to think that “a better way” is possible – a way that will change the how cancer is treated – a way that will change the world. How about you? Are you crazy enough to join me…because we are going to change the world!
MARK A. NEIDIG SR. is executive director of the Kanzius Cancer Research Foundation (MNeidig@Kanzius.org).