July 17, 2012
07/18/12 The Indiana Tree Project and Groupon Grassroots, the philanthropic arm of Groupon, last week announced the launch of a local campaign to support and expand Indiana’s state forests.
This campaign began on July 16th and runs through July 22. Using Groupon Grassroots’ collective action model, Groupon subscribers can pledge support for the statewide tree-planting initiative in increments of $10. All funds raised go directly to the purchase, planting and maintenance of hardwood tree saplings, and partially cover the cost of purchasing land to plant additional trees.
The Indiana Tree Project aims to plant one million trees and create 1,000 acres of new forestland by 2016, the state of Indiana’s bicentennial anniversary.
Each donor of The Indiana Tree Project receives a Tree ID number corresponding to where their tree sapling will be planted. Donors can log on to The Indiana Tree Project website (www.theindianatreeproject.org) and follow the planting date of their tree, find the acre where the tree is planted and track the tree’s growth using GPS technology.
About The Indiana Tree Project: The Indiana Tree Project began in 2011 as a partnership between the Indiana Natural Resources Foundation, the Indiana Department of Natural Resources, and the citizens of Indiana. Its goal is to plant one million hardwood trees in Indiana forests by 2016. More information is available at www.theindianatreeproject.org.
About Groupon Grassroots: Groupon Grassroots, launched in July 2010 in Chicago, features local campaigns in more than 65 markets nationwide, enabling Groupon followers to do good, have fun, and make a real impact in their communities. Groupon Grassroots uses collective action to gather support for worthwhile causes and produce tangible results for local organizations. To learn more about Groupon Grassroots and how to become a featured organization, visit http://grassroots.groupon.com. To subscribe to Groupon, visit http://www.groupon.com.